A new dictionary for the 21st century
I'm sure we've all come across those confounding symbols of the modern workplace, those horrific sentences which turn the mind into cream cheese and stupefy everyone cursed with their presence. I speak, of course, of weasel words, the words of the modern bureaucracy and the marketplace. Consider this gem of marketing genius:
But when you have a complex customer service challenge or marketing campaign that needs expertise from several areas of your company, a great team can step up to the plate and come up with never could have been implemented - much less conjured - by one person alone.
-Entrepeneur.com
Inexplicable? Perhaps not. Unnecessary? Certainly.
But fret not, readers. For a new book has come onto the market which aims to sweep away the horrors of bureaucratese and apply a humorous and clear translation of all these terms - the ones in italics are all in the book. It's name is Watson's Dictionary of Weasel Words, Contemporary Cliches, Cant & Management Jargon, written by Don Watson, Knopp, 2004. Check it out if you have any interest in this sort of thing. It's well worth a look.
By the way, I'm not being paid anything to advertise this; I just really like the concept and what I've read from the dictionary.